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I've had a fun summer as one of the main writers for the Miracle Mile Paradox , an alternate reality game a group of us from Transmedia...

Think you need to do an awareness campaign? Think again. I talk about this common pitfall and more in my latest video: If the video...

Back when I first started consulting in the mid-90s, I saw a big gap in the field of social marketing. There were some good books on...